99%的人都听过信息差，但98%的人都不知道怎么靠信息差真正赚到钱。
99% of people have heard of information asymmetry, but 98% of them don't know how to actually make money from it.
我绝对相信，大部分人的智商和执行力都是比普通人高的，之所以赚不到钱，大概率是因为思维和方向没有被打开而已。
I firmly believe that most people have higher IQ and execution ability than the average person. The reason they can't make money is probably because their mindset and direction haven't been opened up.
希望今天的分享能给你一些启发。 I hope today's sharing has given you some inspiration.
从过年到现在，互联网上有两个产品是现象级的，一个是deep seek，一个是Manus。
Since the Chinese New Year, two products have become phenomenal on the internet: Deep Seek and Manus.
DS不用说了，几乎家喻户晓。另一个产品Manus，一款集成的工具，简单说就是把很多AI 集合在一个工具里面，还带一些智能，一款给AI工具使用者提效的集合工具。
DS needs no introduction; it's practically a household name. Another product, Manus, is an integrated tool that, simply put, combines many AI technologies into one tool, adding some intelligence—a tool designed to improve efficiency for AI tool users.
Manus 有多火？网上一度把它的邀请码炒到了几千块，我朋友圈连续好几天都有人在叫卖，从一两百到四五百不等。
How popular is Manus? Its invitation codes were once sold online for thousands of yuan. For several days in a row, people in my WeChat Moments were selling them, ranging from one or two hundred to four or five hundred yuan.
今天我们说的不是教你卖邀请码，因为后面热度慢慢下降后，咸鱼上的邀请码已经从几百元降到几十元一个了。邀请码是表象，不是本质。
Today we're not talking about teaching you how to sell invitation codes, because after the hype died down, the price of invitation codes on Xianyu (a Chinese online marketplace) dropped from hundreds of yuan to tens of yuan each. Invitation codes are just a facade, not the real issue.
邀请码迅速降温，很多人都没发现，其实跟供应量无关，本质上，还是应用场景和使用服务方面没有得到释放。
The rapid cooling of invitation codes went largely unnoticed by many. This wasn't actually related to supply; the real issue was that the application scenarios and service usage hadn't been fully explored.
说白了，很多人已经看过或者听说这玩意挺好用，但是，仅仅局限在听过、看过，自己的需求没有完全被激发，哪怕产生了一点需求，但对于接下来怎么操作，怎么应用，都是两眼一抹黑。
To put it bluntly, many people have seen or heard that this thing is quite useful, but they are limited to having heard or seen it. Their own needs have not been fully stimulated. Even if they have a little need, they are completely clueless about how to operate or apply it.
deep seek为什么火？简单啊。只要打开网页，或者下载APP，就算你不懂结构化的对话方式，它最起码在你发出任何内容的时候，都会给你回应。
Why is DeepSeek so popular? It's simple. Just open a webpage or download the app, and even if you don't understand structured conversations, it will at least respond to whatever content you send.
但是Manus不一样，怎么下载、怎么安装、怎么操作、应用到什么场景，后续的一系列问题都是未知数。对于新手来说，要主动学习和拓展的东西太多了。
But Manus is different. How to download it, how to install it, how to operate it, and what scenarios to apply it to—a whole series of subsequent issues are unknown. For beginners, there's so much to actively learn and expand their knowledge on.
所以我们就会发现，就算你看了宣传视频，听了别人说这玩意很厉害，你去咸鱼去搜了邀请码，就算你买了，你依然不知道怎么去应用。
So we find that even if you watch promotional videos, hear others say this thing is amazing, search for invitation codes on Xianyu (a second-hand marketplace), and even if you buy it, you still don't know how to use it.
至于卖邀请码的商家，人家一单就挣几十块钱，大概率不会在你身上费时间，手把手教你。
As for the merchants selling invitation codes, they only make a few dozen yuan per order, so they are unlikely to waste their time teaching you step by step.
看到这，你发现信息差机会了吗？没发现的话，把前半篇文章再看几遍。
Have you spotted any information gap opportunities by now? If not, read the first half of the article a few more times.
我们继续。 Let's continue.
所以到这个阶段，就算Manus 广告宣传铺天盖地，就算满大街都能弄到邀请码，但是对于商家来说，不太愿意为了一点点的费用话费大量时间来教用户怎么使用、怎么应用、怎么用的更好；
So at this stage, even if Manus's advertising is everywhere and invitation codes are readily available, businesses are not willing to spend a lot of time teaching users how to use, apply, and use it better for a small amount of money.
对于用户来说，一看操作流程这么复杂，直接躺平了，因为即使不用，对自己也没有什么影响。
For users, seeing such a complicated operation process, they simply give up, because even if they don't use it, it won't affect them.
所以，如果我们要从这个商业机会中赚点钱，我们就要换个思维方式，从用户需求角度出发。
Therefore, if we want to make some money from this business opportunity, we need to change our mindset and start from the perspective of user needs.
既然用户通过宣传，对这个东西感兴趣，但需求和问题都没有被解决，我们就去做喂饭的人。手把手教她们怎么用，怎么解决她们的问题。
Since users are interested in this product through advertising, but their needs and problems haven't been addressed, we'll act as the "feeders." We'll teach them how to use it and how to solve their problems step by step.
只要实现“产品+解决方案”，我们就能吃到大部分只卖邀请码但服务不了的那部分用户，甚至，你还可以主动出击，制作大量带应用效果的作品，去抖音，去小红书，去视频号主动出击，去激发潜在用户的需求，然后在私域中完成销售。
By implementing a "product + solution" model, we can capture most of the users who only sell invitation codes but cannot provide the services we need. Furthermore, you can take the initiative to create a large number of videos with application effects and actively reach out to potential users on platforms such as Douyin, Xiaohongshu, and WeChat Video Channels to stimulate their demand and then complete the sales within your private domain.
不要做单纯的搬运工，而要成为价值放大器。到这里，你的客单价则必然会远远高于只卖邀请码。
Don't just be a middleman; become a value amplifier. At this point, your average order value will inevitably be far higher than simply selling invitation codes.
当别的洗浴中心只提供捏脚服务的时候，而你提供了一条龙，那你一定会在同行里面脱颖而出，红，只是时间问题。
When other bathhouses only offer foot massage services, but you offer a full-service experience, you will definitely stand out from the competition, and becoming famous is only a matter of time.
有朋友要说了，一个邀请码我就只挣那么几十块钱，没必要花这么多心思教她们用，太浪费时间。
Some friends might say that I only earn a few dozen yuan per invitation code, so there's no need to spend so much time teaching them how to use it; it's too much of a waste of time.
如果思维只停留在卖资料，卖邀请码的阶段，我们一定会发现，很多人其实过去这么多年，都依然停留在这个阶段，因为它只卖前端，后续客户的发展和成长跟他一毛钱关系都没有。
If our thinking is limited to selling materials and invitation codes, we will find that many people have been stuck at this stage for many years because they only sell the front end, and the subsequent development and growth of customers have nothing to do with them.
有些生意，他是非线性增长的。光看眼前，永远都做不大。
Some businesses don't grow non-linearly. If you only focus on the immediate future, you'll never grow it big.
我举个例子，你看完就明白了。 Let me give you an example, and you'll understand after you see it.
只买邀请码，从几千块一个，一路下降，卖到10块20块一个，你可能赚了几百几千块；
By only buying invitation codes, the price dropped from several thousand yuan per code to 10 or 20 yuan per code, and you may have made hundreds or thousands of yuan.
卖服务，从几十块一个，卖到几百块一个，你不仅可以赚到几百几千块，你还积累了一批你非常了解她们现状和需求的高价值客户；
By selling services, from tens of yuan per item to hundreds of yuan per item, you can not only earn hundreds or thousands of yuan, but you also accumulate a group of high-value customers who understand their current situation and needs very well.
当你围绕这些精准用户的痛点和需求，你自然可以拓展出新的产品和服务。到这个阶段，你的溢价能力就实现了。
When you focus on the pain points and needs of these targeted users, you can naturally develop new products and services. At this stage, you've achieved your pricing power.
在你这里买过邀请码的人，下次即使有需求，找你也是货比三家。
People who have bought invitation codes from you will compare prices from other vendors before buying from you again, even if they need them in the future.
但是受过你专业服务的人，下次微信消息发过来的时候，还会称呼你一声“老师”。这两种客户的含金量，做过私域的人，懂得自然懂。
However, those who have received your professional services will still address you as "teacher" the next time they send you a WeChat message. Those who have experience with private domain marketing understand the value of these two types of clients.
我们可以回忆下，从chatgpt 爆火到现在，还有多少人还没用上的？流程繁琐，操作复杂，大部分普通人都会被劝退。
Let's recall how many people haven't used ChatGPT since it became a hit. The process is cumbersome and the operation is complicated, which would deter most ordinary people.
但是，又有多少做套壳工具的在这一波浪潮中赚得盆满钵满。为她们为什么能赚到钱？因为用户从来都不是舍不得那几十块，而是怕麻烦，怕学不会，怕没效果。
However, how many people who made a fortune from this wave of tool wrappers also profited immensely? Why were they able to make money? Because users weren't reluctant to spend a few dozen yuan, but rather afraid of the hassle, the inability to learn, and the lack of effectiveness.
信息差的本质是认知不对称，单纯倒卖信息早已红海。 The essence of information asymmetry is cognitive asymmetry; simply reselling information has long been a red ocean market.
真正的机会，是在于成为用户的“良医”，把晦涩难懂的技术，复杂的流程，转化成即插即用的解决方案。
The real opportunity lies in becoming a "good doctor" for users, transforming obscure and difficult-to-understand technologies and complex processes into plug-and-play solutions.
因为用户买的从来都不是某个邀请码，而是这个代码背后能带来的改变，就像同样一碗泡面，便利店只卖5元，但如果你送到深夜加班的人手里，转手就能卖25元。
Because what users buy is never an invitation code, but the change that the code can bring. It's like the same bowl of instant noodles: a convenience store sells it for 5 yuan, but if you deliver it to someone working late at night, you can resell it for 25 yuan.
不知道你们最近发现没有，朋友圈的信息流广告，公众号的贴片广告，最近长期都被腾讯元宝（deep seek R1满血版）霸占了。
Have you noticed lately that the news feed ads in WeChat Moments and the pre-roll ads on official accounts have been dominated by Tencent Yuanbao (deep seek R1 full version) for a long time?
短短一个多月，元宝的日活量已经从210万增长到今天的4000万。
In just over a month, Yuanbao's daily active users have grown from 2.1 million to 40 million today.
AI 是自己研发的，还是用deep seek的，都不重要，重要的是，用户在我（元宝）这里，这才是腾讯举全公司之力推广元宝的真相。
Whether the AI was developed in-house or obtained through DeepSeek is irrelevant. What matters is that the users are with me (Yuanbao). This is the real reason why Tencent is using the full strength of the company to promote Yuanbao.
所有大厂最后的竞争，都是对“用户”的竞争。 Ultimately, all major companies compete for "users".
当发现用户需求的时候，竭尽全力，去把用户的需求揉碎，掰烂，把解决方案喂到她们的嘴里。
When you discover user needs, do your best to thoroughly understand and address those needs, and then deliver the solutions they require.
当你既能提供产品，又能提供解决方案（省时，省心，省力，直接拿结果），用户绝对离不开你。
When you can provide both products and solutions (saving time, effort, and providing immediate results), users will absolutely need you.
满足用户本质需求，而不是停留在表面需求。到这时候，你觉得你还会挣不到钱？
Meet users' essential needs, not just superficial ones. At that point, do you think you still won't make money?
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